'What's MY Hong Kong?' is an interdisciplinary MYP unit combining learning from the subject areas of Design and Individuals & Societies (I&S). The purpose of this unit is to use tourism as a key theme to explore the cultural identity of Hong Kong, and to explore how design tools can be used to market this culture in tourism campaigns. As part of the unit, students will undertake a fieldwork group study in order to examine issues of cultural identity in one of Hong Kong's outlying islands.
STATEMENT OF INQUIRY
Marketing campaigns can express the unique culture and identity of places
Personal and Cultural Expression (Products, Systems and Institutions) - Students will explore the ways in which we discover and express ideas, feelings, nature, culture, beliefs and values; the ways in which we reflect on, extend and enjoy our creativity; our appreciation of the aesthetic.
Identity - Identity is the state or fact of being the same. It refers to the particular features that define individuals, groups, things, eras, places, symbols and styles. Identity can be observed, or it can be constructed, asserted and shaped by external and internal influences.
Culture (I&S/Geography) - Culture helps shape, define and guide civilisations and individuals and it influences the relationship between them and the environment. Cultures are made up of learned behaviours and values shared by groups and transmitted through socialisation. Geographers study cultural traits of places in terms of language, customs, beliefs, dress, images, music, food and technology.
Markets and Trends (Design) - Markets can be considered as sectors and segments comprised of groups of individuals with similar needs. Trends involve short- and long-term patterns of consumer behaviour.
1. What is the cultural identity of HK?
2. What is tourism?
3. Where is tourism in Hong Kong located?
4-6. Designing Graphics
7-8. Assessment 1: Tourist attractions in Sha Tin
9-10. Assessment 2: Planning the Fieldtrip
11. Assessment 2: Creating the Brochure
12-14. Developing Design Skills
15. Assessment 2: Designing the Icons
This penultimate week we return to our final assessment project and put into practice what we have learnt about digital design by following our design proposals to create digital icons that express the unique culture and identity of our tourist attractions, therefore contributing to our tourism campaigns.